On Thursday, June 9, 2022, a team of three (3) persons consisting of the Chief Executive Officer, Marketing and Communication Strategist, and the Monitoring and Evaluation Officer of Golden Touch Corporation (GTC) appeared in a live interview on ECOWAS Radio with host, Saywah Gbah. The intent of this special interview was to create awareness about GTC’s existence and its available services.
Ms. Cassandra L. Hampton, CEO of GTC, introduced the team and expressed appreciation to the ECOWAS Radio family for allowing the team to be heard on such a platform. She also used the medium to introduce GTC, a 100% Liberian-owned and operated business facilitation and management services firm established in 2018 to alleviate business challenges, enhance business growth and development and ensure lasting and sustainable impact. She further asserted that GTC is here to assist several clients from different sectors to get set up, operate, procure, and manage business assets and events.
She said this is done through a range of services offered by GTC offers which include: Investment facilitation, Corporate Compliance and Tax Filing, Meeting Facilitation, Operational Setup, Capacity Enhancement, and Debt Recovery. It is a one-stop-shop for doing business in Liberia”. The business executive added. However, she described GTC as a conduit to the Liberian economy that provides all necessary support and assistance to those wanting to trade on the Liberian market but do not know how or what is available in each industry.
When asked what kind of team she has at GTC, Ms. Hampton informed the public that the team consists of people from diverse backgrounds and other cross-cutting professions ranging from finance, governance relations, NGOs, and corporate business entities.
What sets GTC apart from other businesses with the same focus? Ms. Hampton asserted that GTC believes in the core values
of Teamwork, Integrity, and Efficiency, which help any business and individuals thrive in any endeavor. She believes that with these virtues, a spirit of trustworthiness and focus on work can be leveraged to achieve an organization’s goals. Another thing she mentioned was the value for customers. She believes that when an institution values its customers, they do everything to ensure that customers’ satisfaction is guaranteed or at the center of its focus. She cited Shark’s Entertainment Inc. as an example of their intervention with small and medium businesses.
Mr. Afamah Kwennah, the Marketing and Communication Strategist of Golden Touch Corporation, stressed that there are tremendous opportunities to change the business climate in Liberia. As part of this effort, he said, GTC is trying to explore the needs of small Liberian businesses given the current economic conditions, which he termed an “unfavorable” and “unfriendly” investment climate, to help improve their operations. He further said that GTC identifies problems with businesses and provides technical assistance to small businesses through advisory services, capacity building (training), and other business interventions that will enhance business growth and development and ensure lasting impact. “We take pride in providing services to small and medium businesses to help them grow and become independent. For those wanting to invest but don’t know how or what to engage in, we advise based on current market conditions and ensure you are at the right development stage”. Mr. Kwennah added.
What significant achievements can GTC boast of as an institution since its inception?
The CEO stated that GTC has served as the event planner for the just-ended ECOWAS/ABWA Joint Congress hosted by the Liberia Institute of Certified Public Accountants (LICPA) from the 16th to the 19th of March 2022. Another achievement was the management of Clinics and schools from the beginning stages up to the completion and operation of the projects. “GTC is an institution that believes in results; therefore, we employ all necessary synergies to ensure that one gets their money’s worth.” Madam Hampton added. She also indicated that given the sincerity and commitment that GTC attaches to her work, we had gained recognition from overseas clients that can serve as testimonials to our work. “Lastly, Western Cluster, a mining company now based in Liberia, called and wanted us (GTC) to provide services for an event that they could finance; due to the short time frame of their engagement, we could not implement the contract. We do not see this as a failure, but rather a recognition of our work”. Ms. Hampton concluded.
“What are factors for expansion?”
Mr. Afamah Kwennah mentioned that GTC intends to establish a foundation that will substantially impact the country’s business environment. “We can leverage on the experiences and success stories of other African Countries that are thriving and apply lessons learned that will improve our work and get a stronghold of the market in our own backyard and establish a profile that will speak for us,” Kwennah concluded.
Mr. Jonathan Lackay, the Monitoring and Evaluation Officer of Golden Touch Corporation, stated that M&E is integral to any business or activity. He asserted that GTC is committed to keeping track of all projects from the beginning to the closure stages, ensuring that benchmarks and project goals and objectives are achieved within the specified timeframe. He noted that clients’ projects are closely monitored to ensure timely progress and attainment of set goals of the project.
He also noted that at GTC, he ensures robust internal follow-up is made to enhance better work output amongst staff. There is a system and a procedure put in place to ensure that each of the team at GTC accomplishes his/her tasks. He also indicated that as part of the M&E process for clients, GTC has been able to reassess the business to keep track of business progress and advice appropriately when there are issues with the business.
In addition, Madam Hampton asserted that GTC plans to start a Capacity development project for small businesses on how to robustly market, promote and brand their products and services. She noted that the importance of the project is to make small businesses sustainable and self-reliant, which will, in fact, have a trickle-down effect on households adding value to the economy at-large. She asserted working in collaboration with the Ministry of Commerce & Industry, Partners and Philanthropists is an opportunity to showcase what Liberians can do to build, promote, and sustain its developmental impact.
At the end of the interview, the GTC team once again thanked the ECOWAS Radio family for the opportunity. It urged Liberians to take advantage of its affordable and cost-effective services. GTC is open to partnerships with both local and international businesses. GTC is a 100% Liberian-owned business, and we are here to assist Liberian businesses to thrive as we together build our economy.